Making RMR on Video Surveillance Services
The International Security Conference & Exposition, or ISC West, was recently held in Vegas. The show featured over 1000 exhibitors covering all aspects of the digital security industry, ISC West proved to be bigger than ever. But the size of the show wasn’t the only thing that caught our attention. It’s the new way that some business and security integrators in video surveillance are managing their products.
Legacy Video Surveillance
Security integrators shaped their businesses around IP cameras in which all of the data was stored in a local DVR. Using this system, clients would be able to see all of the captured video on that system based upon their settings. However, should anything go wrong with the DVR or any one of the cameras, the problem would fall on the client to get it fixed, likely leading to lost data given the DVR was the only system of storage of the video that was available.
Video Surveillance Now in the Cloud
Now, security integrators focused on the video surveillance space have found a way to eliminate any worry that was caused by local DVR storage by going with a cloud-based video surveillance system, for example, Eagle Eye Networks, Inc out of Austin, TX. Using this solution, video data from the client’s cameras are fully encrypted and sent to their secure data center via the cloud. The SaaS system from Eagle Eye now makes the video viewable to the client through their custom mobile app, allowing access from any screen and optimized for any bandwidth. Other services like notifications and alerts can even be sent to mobile phones. All of these services provide clients with less concern about losing data, a more reliable way of keeping track of their homes or businesses, a better peace of mind because of it. Even better, dealers of Eagle Eye’s service are able to keep all of their video surveillance clients’ across many locations in a single dashboard. This is a useful feature for administering updates across multiple sites and add or revoke user access to a given client site.
Cloud based video surveillance systems can make the process of storing your video surveillance video for whichever period you specify very easy. This is the kind of service which our security integrators and service providers will find is a new possible source of recurring monthly revenue. Much like with AV or smarthome integrators, why should security integrators only see new revenue opportunities when you do the install or the upgrade of the system? Why not resell a video surveillance service like Eagle Eye Networks to your clients and see how quickly your profitable revenue can grow? Ihiji ServiceManager can help to make this a reality.
Using Ihiji ServiceManager for Video Surveillance Services
Ihiji ServiceManager provides integrators with a way to effectively and easily manage the service aspect of their business, including monitoring video surveillance service plans, tracking trouble tickets and warranty tracking, as well as automated monthly billing. All of the operational requirements you will need to fulfill a new RMR services business like this.
One of the most common things we hear from our dealers is that it is challenging to set, sell and manage service plans for a number of reasons. Mostly, they often just know where to start.
If you are looking to monetize video surveillance services, you might have these questions:
- Should I sell services separately or should I group services into a bundle I can charge for each month?
- How many tiers should I set up?
- What should the price be for each tier?
- How do I track clients on the plan and bill them every month?
These concerns are all addressed in the functionality of Ihiji ServiceManager, giving integrators of video surveillance products and services the option to very quickly begin to recognize new revenue. How that is packaged and priced is going to be up to each integrator, but using ServiceManager will help to put in place an operational infrastructure which will help these integrators to run their business.
Pricing Video Surveillance Services
You know how exciting it is to compare multiple health plans and tiers to find the one which will offer enough coverage to protect your family, but not more than you can afford? Yeah, us either. That’s mostly because the process gives the typical consumer too many options to process and compare. What do I really need? Sometimes that question is not as easy to answer as you’d expect. The same thing goes for video surveillance cloud storage. Your costs are going to have something to do with the bandwidth and quantity of video you use each month. Move a lot of HD video to the cloud in real time and you are going to pay more. The problem is that most consumers don’t know what they need, at least until they have had the opportunity to use the service for a little while. Is 100Mps fast enough? Exactly how much video can I (or do I want to) store on a monthly basis? The integrator reselling the service could walk through a series of the right questions to get the consumer into the right plan, but really the best bet, is just to keep it really simple.
Industry experts from companies, like Eagle Eye Networks who are doing this today, suggest to consider a total cost per camera. That makes it easy to calculate. Now you can easily set up a plan that everyone can understand. You can look at cameras one by one, or possibly group by tiers based upon a range of installed cameras. For example, if the client has from 1-10, 11-20, 21-30, 3+, etc.. Each of these tiers would have their own price point.
Let’s see how Ihiji ServiceManager can help to facilitate a service like this. To start, make sure that all of your clients and prospects are set up in the CRM feature in ServiceManager. Next, using the service plan feature you can create your tiers and pricing. Using the example above, you could create 4 separate tiers which would accommodate most customers. You can change the ranges of cameras in each tier to fit your business model and client size as well.
Once you have these service “products” set up, now your sales team can start selling them to clients. When you have a client who is interested, you can assign a given plan to their record in ServiceManager and set up their credit card so that they will be charged automatically each month. At any point, any ServiceManager users can look up exactly who is on a service plan and who is not. To that point, your team can also track clients who may be under a free initial warranty period for workmanship. Quite often integrators will continue offering their free support long after the warranty period has expired. Not only is this expensive to support, but it is keeping you from being able to gain revenue from a paid monthly support service plan as well.
Another useful feature which is part of Ihiji ServiceManager is a trouble ticket system to help capture, assign, track and resolve client issues. Now from a single system, you can sell service plans and keep your clients well supported.
Share this post