Finding the RMR in PERS
As competition increases for traditional security customers and interactive services, PERS can be a way to expand your market and add RMR in the fastest growing segment of the population.
The PERS industry in North America is projected to reach $1.86 billion in 2017, according to research from Frost & Sullivan. Seniors can “age in place” with the help of PERS, while allowing them to remain independent in the comfort of their own home.
According to the American Geriatrics Society, one-third of all people older than the age of 65 will fall each year. Research shows getting help within the first four hours of a fall can dramatically reduce the severity and effects, enabling seniors who have a PERS to stay in their home. Furthermore, according to The New England Journal of Medicine, after a fall or emergency, 90 percent of people who get help within one hour will continue independent living, but after 12 hours without help, only 10 percent will continue to live at home.
The cost of PERS for seniors is very minor compared to thousands of dollars a month for an assisted living or nursing home facility. The typical PERS customer also keeps the system for 30-32 months and when they no longer have a need for it, the equipment is returned to the dealer and can be re-issued to a new customer. Offering PERS is a great way to help you build your RMR without adding significant Recurring Monthly Expense (RME).
Article Published By Kevin O’Connor on Security Infowatch, February 6, 2014
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