“Analysts have been predicting for years that employing a recurring revenue model would become a fundamental means for merchandising in the 21st century. The time has come.”

“A wide variety of goods and services are now being monetized on a recurring basis, ranging from software to digital entertainment to multi-million dollar capital equipment to baby supplies. Enterprises around the world are using recurring revenue to expand their markets and maximize customer lifetime value.”

– Salil Deshpande, Managing Director at Bain Capital Ventures in Palo Alto, CA


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